ACRO Global Tourism Marketer Articles: WeChat begins offering City Experiences mini-programs in Dubai, UK, Australia

WeChat begins offering City Experiences mini-programs in Dubai, UK, Australia
By

David
16 December 2017 (Edited )

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Jing Daily

David H. Boggs

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ACRO Global
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TourismMarketer

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Comments on WeChat begins offering City Experiences mini-programs in Dubai, UK, Australia

•David
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•David

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Posted 16 December 2017:

Under the pilot program launched in November in Shanghai, WeChat is partnering with city and national tourist boards, tour operators and tourism suppliers to create travel "mini-programs."

These include digital maps, photos, audio guides in Chinese and English, and 5-day itineraries.

Future plan is for users to be able to pay for everything without leaving the WeChat app.

With the initial mini-programs now live, WeChat has started a marketing campaign with travel agents and booking sites, along with QR code links at airport departure desks in China.

I was unable to find anywhere a link to WeChat information for DMOs wanting to participate in these mini-programs. If you know where to find that, please let me know and I'll post.

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