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David
AeroMexico agency of record Ogilvy has produced a commercial (below) in which the airline offers a 15% discount to Americans living in the states of Arizona, New Mexico, Texas, Louisiana, Arkansas, Mississippi, Alabama and Tennessee who have Mexican DNA.
AeroMexico hasn't to my knowledge claimed ownership of the ad or the promotion, but the YouTube video has gone viral.
Nice job by Ogilvy.
Will be interesting to see what kind of results AeroMexico gets from this promotion.
| YouTube | |
| Rating | Show Individual Votes |
| Views | 179 views. Averaging 179 views per day. |
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