Survey of 8000 hotels by STR for AH&LA revealed these top 6 trends expected in 2017 in the hotel business:
- Ubiquitous in-room technology: fast wireless Internet, HDTV
- Expanded dining options: complimentary breakfast, multiple on-site restaurants
- Resort fees held in check - only 4% of hotels are charging resort fees in 2016, down from 7% in 2014
- Luxury and upper-upscale segments defined by services: valet parking, dry cleaning, entertainment
- Safety: 86% have lobby security cameras, up from 58% in 2012
- Convenience and comfort: mobile check-in, mobile apps for hotel services
A major factor behind these trends is the increasing share of numbers and spend of younger, digital-native guests.