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Canadian PM Justin Trudeau at Vancouver Pride Parade
Tourism Minister Melanie Jolie has announced that $3M from the Canadian Experiences Fund will be invested over 2 years in supporting Pride Festivals in Toronto, Montreal and Vancouver.
Diversity training and market readiness programs are planned also.
Tourism contributes more than 2% of the Canadian GNP, and LGBTQ2 visitors to Canada spend 33% more than the overall average tourist spend.
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