Destination Canada has published a list of Key Messages supporting the recovery of Canadian tourism, along with Proof Points for each.
Key Messages are:
- Tourism is the hardest hit sector of economic activities.
- Canadians are key to supporting the recovery of the tourism sector.
- Canadians can feel confident in making travel plans as tourism businesses throughout Canada have made huge investments in new hygiene protocols...
- Tourism improves the quality of life for all Canadians.
Americans normally account for more than 2 out of 3 overnight visits to Canada.
But US-Canada land and sea borders have been closed since March 2020, with "little enthusiasm" on the part of Canadian government officials for reopening anytime soon.
A December 2020 survey by Expedia found "traveler confidence" of Canadians to be only 32%.
Will Canada be off-limits for Americans throughout summer 2021? Watch this space.
