Florida Keys agency launches $1 million emergency international tourism campaign
By David
05 October 2017 (Edited )
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By David
05 October 2017 (Edited )
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David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
Follow @davidhboggs
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Location: New England USA Web: DavidHBoggs.com
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"We Are 1" (US Route 1) campaign launched to bring tourists back after Hurricane Irma includes TV, radio, digital, print and trade media, plus sales and PR efforts, in the USA as well as the UK, Germany and Scandinavia.
Florida has had more than its share of problems lately - terror attacks, Zika, algae, alligators, Visit Florida nearly abolished. Let's all wish them well.