Florida Keys agency launches $1 million emergency international tourism campaign
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05 October 2017 (Edited )
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05 October 2017 (Edited )
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"We Are 1" (US Route 1) campaign launched to bring tourists back after Hurricane Irma includes TV, radio, digital, print and trade media, plus sales and PR efforts, in the USA as well as the UK, Germany and Scandinavia.
Florida has had more than its share of problems lately - terror attacks, Zika, algae, alligators, Visit Florida nearly abolished. Let's all wish them well.