ACRO Global Tourism Marketer Articles: If Brand USA survives Trump budget it plans to spend less and be more creative

If Brand USA survives Trump budget it plans to spend less and be more creative
By

David
21 September 2017 (Edited )

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David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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External Article: https://skift.com/2017/09/14/brand-usa-says-it-is-confident-it-will-still-be-here-in-2018/

Comments on If Brand USA survives Trump budget it plans to spend less and be more creative

•David
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Location: New England USA Web: DavidHBoggs.com

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•David

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Posted 24 September 2017:

The 2018 budget will be voted on sometime this fall.

Brand USA expects to receive over $100M in cash and in-kind contributions from industry partners in 2017. Its proposed Federal budget for FY 2018 is $155.2M.

Assuming the US gov't continues to fund them for FY 2018, the agency's plan is to drop their current one-size-fits-all-countries marketing approach in favor of a more flexible, individualized model.

That sounds like a good plan to me.

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