Mexican Tourism Secretary Miguel Torruco (pictured above) announced last week that his department is about to launch a 50M-peso promotion fund (about US$2.6M).

Earlier this year, newly elected President Andres Manuel Lopez Obrador closed Mexico's in-market tourism offices and diverted funding - at that time about 6B pesos or US$316M - to construction of the Maya Train.

At that point, national tourism association CNET asked the government for 2B pesos - about US$106M - from tourist-tax revenues to support creation of a new national DMO. But that hasn't happened.

The government has said that plans are in the works for a new "self-financing tourism promotion model." Maybe this new promotion fund is that - but $2.6M is a far cry from $316M.

How will this play out? Stay tuned.