The Connecticut Office of Tourism is launching today an integrated, multimedia campaign to run through Labor Day to support reopening of the state to tourists for summer 2020. Campaign is designed to get 94M impressions on $1.2M in paid media.
Channels to be used include:
- PR
- Paid social media ads
- New website content
- Paid search
- New video series featuring COVID-19 safety precautions
- TV in CT and neighboring states
Primary targets are CT, NY, RI, MA drive markets.
