The "Say Yes to Connecticut" campaign theme is intended to reflect the growing sense of optimism and pent-up demand for regional travel as found in recent research by the CT Office of Tourism.

The $1.2M multimedia campaign will run through Labor Day on media including network and streaming TV, Facebook, Instagram, paid search, e-mail and state tourism website CTVisit.com, along with a PR effort.

The campaign targets primarily northeast states.

Interim Office of Tourism Director Christine Castonguay said:

“Not only does Connecticut have a huge variety of tourism experiences to ‘say yes’ to, but our location and size make them easily accessible so people can spend less time getting to their long-awaited daytrips and vacations, and more time enjoying them.”