Following the defunding of Connecticut's regional tourism districts, the Connecticut Office of Tourism is working on forming new partnerships with local chambers of commerce and other organizations whose members are dependent on tourism.

The Office of Tourism has only $15M in its budget for destination marketing, too little to make a big play in the high-priced NYC media market.

A proposal has been advanced to create a dedicated tourism-marketing fund by diverting a share of the state's restaurant and lodging tax revenue.