The Connecticut Office of Tourism has launched a new "The State I'm In" marketing campaign - the first major winter campaign the agency has run in recent years.
The new$1M campaign is scheduled to run in both English and Spanish across Connecticut and neighboring states through March 2022, using media including:
- TV spots during local coverage of the Super Bowl and other high-profile live events
- Billboards featuring user-generated content
- Social media platforms: Facebook, Instagram, Snapchat, TikTok
- New content on CTVisit.com
- Paid search and content
- PR
The campaign is intended to refresh Connecticut's branding and reach diverse audiences.
To participate in the campaign on social media, use the hashtag #StateImInCT .
