Discover New England seeks UK PR support
DNE, the New England regional DMO is offering a one-year $145K PR/communications contract - potentially extendable for 2 additional years - to get help in attracting UK residents as tourists.
KBC PR, which currently represents DNE in the UK, plans to repitch.
The RFP in a nutshell:
- Agency will be responsible for targeting UK travel, trade and consumer media, operators, agents, airlines and consumers.
- Agency will coordinate its efforts with those of US national DMO Brand USA.
- DNE may invite finalists to pitch in person in Boston (and pay for their own travel).