On 8 July MOT launched a 10-week campaign of TV ads in Boston, Hartford, NYC and Atlanta, along with expanded digital advertising in display, mobile and video channels.
Starting 15 July, billboard and commuter-rail ads will be running for 8 weeks in Boston, NYC and Atlanta.
Also ads promoting the Maine Invites You guidebook will run on NPR for 9 weeks beginning in late July.
Maine tourism businesses: if you're able to geotarget your ads, now you know where to display them in July!