Cape Cod Chamber gets first rebrand in 20+ years

Cape Chamber CEO Paul Niedzwiecki has announced a rebrand of his organization that includes a new logo (pictured above), tagline, and pitch to consumers.

Taken together, the logo - which includes a stylized fingerprint graphic symbolizing personalization - and the tagline "Cape Cod. Truly Yours." are intended to convey the concept that the Cape experience can be personal to anyone.

One goal of the rebrand is to present the Cape as a destination for shoulder seasons, holidays and winter - not just summer.

Funding for the 9-month-long rebranding project by Boston agency Fuseideas was funded by a $50,000 ARPA grant awarded to the Chamber for the recovery of tourism from the effects of COVID-19.

The Chamber plans to ramp up international marketing in cooperation with Boston - home of global gateway Logan Airport.