Rhode Island Fun-Sized video campaign running now on travel sites
By David
01 February 2018 (Edited )
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Washington Post
By David
01 February 2018 (Edited )
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Washington Post
David H. Boggs
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ACRO Global
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TourismMarketer
ACRO Global
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Campaign consists of a series of short videos (shot this time in RI by RI agency) of people doing various tourist stuff in RI. Campaign is running outside RI on travel Web sites.
"Fun-sized" apparently refers to the fact that because of RI's small size and diversity of available activities, visitors don't have to waste much time driving around.