ACRO Global Tourism Marketer Articles: RICC says new tourism campaign working well, Discover Newport disagrees

RICC says new tourism campaign working well, Discover Newport disagrees
By

David
23 January 2018 (Edited )

Share This Article

Whats Up Newport

President/CEO
ACRO Global
Publisher
TourismMarketer

Website	Visit Website https://www.visitrhodeisland.com/
Rating	100/5 1 2 3 4 5 5/5 based on 1 vote. Show Individual Votes
Related Websites	Discover Newport
Views	155 views. Averaging 155 views per day.
Related Articles	URI poll: 77% say Block Island Wind Farm not harming destination Rhode Island creates Sailing Events Commission to attract boat races Rhode Island Commerce Corporation organizing trade mission to Ireland Newport RI museums partner to sponsor tourism marketing Web site Author of disastrous 2016 Rhode Island tourism campaign receives national PR award RI House to form commission to foster statewide tourism growth

External Article: http://whatsupnewp.com/rhode-islands-tourism-marketing-initiative/

Comments on RICC says new tourism campaign working well, Discover Newport disagrees

•David
Senior Member

Usergroup: Administrator
Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com

Total Articles: 2785
Total Comments: 498

•David

Posted 23 January 2018:

Point of difference between State and Newport seems to have to do with visibility of advertising/marketing collateral.

State says it's running ads outside the state - not running within RI - to attract out-of-state visitors.

Newport say if as much of the marketing is being done via social media as RI says, it should be more visible everywhere than it is now.

In the year ending 1 March 2018 RI will have paid $3.15M in aggregate to 3 agencies promoting tourism.

Unfortunately I could find no figures on the return from this investment. Does anyone have any useful numbers? If so, please send and we'll publish.

Quick Reply
Your Name:
Your Comment: You may use BB Codes in your message.	<p></p>
Spam Prevention: