The Vermont Passport Challenge by Vermont Attractions Association invites tourists to visit Ben & Jerry's and as many as possible of 50+ other attractions, scan a QR code, answer trivia questions and play games on their smartphones.
Participants accumulate points by visiting more attractions, and whoever ends up with the most points will win a prize package worth $1000+ in November.
The promotion is funded by $10,000 in CARES Act money plus donations by member attractions.