ACRO Global Tourism Marketer Articles: NYC and Toronto entering 2-year tourism cooperation partnership

NYC and Toronto entering 2-year tourism cooperation partnership
By

David
23 October 2017 (Edited )

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David H. Boggs

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ACRO Global
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TourismMarketer

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External Article: http://www.travelpulse.com/news/destinations/new-york-city-toronto-are-now-tourism-partners.html

Comments on NYC and Toronto entering 2-year tourism cooperation partnership

•David
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•David

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Posted 23 October 2017:

NYC & Company and Tourism Toronto have inked a 2-year partnership agreement.

Plan is for the 2 cities to promote each other at home (to the tune of $500K), and share best marketing practices, to induce incremental, reciprocal intercity travel.

I hope both cities will be willing to share their numbers publicly, so we can all see what worked and what didn't.

The CAD-USD exchange rate will be a wild card in this deal.

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