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  4. Destination DC to launch Discover the Real DC ad campaign [V...
Destination DC to launch Discover the Real DC ad campaign [VIDEO]
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04 September 2018 (Edited )

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Destination DC

"Discover the Real DC" is a component of the agency's "DC Cool" brand first introduced in 2013. The campaign targets the Route 95 corridor plus Chicago and Los Angeles.

Marketers have developed 8 visitor personas:

  • Eclectic cultural travelers
  • Family travelers
  • Cool crowd
  • African-American history buffs
  • LGBTQ
  • Foodies
  • Political junkies
  • Sports fanatics

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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