Hawaii awards $70M in destination marketing contracts

For the third time since 2021, the Hawaii Tourism Authority (HTA) has awarded North America tourism marketing contracts, this time to 3 vendors:

$38.35M to Hawaii VCB (HVCB) for attracting US visitors - something the VCB has been doing for a very long time
$27.14M to Council for Native Hawaiian Advancement (CHNA) for support of destination stewardship, including in-destination visitor education and community programs
$2.4M to VoX International for destination marketing in Canada

These latest contract awards nearly didn't happen because the Hawaii Legislature failed to fund HTA in 2023, but HTA was able to get the needed cash from a $200M discretionary fund.

The previous 2 contract awards were rescinded as a result of protests by unsuccessful bidders:

CNHA protested a contract awarded to HVCB in 2021, and that contract was rescinded.
A contract awarded to CNHA in the summer of 2022 was rescinded following protests by HVCB.

The new contracts all have 2.5-year terms, with possibility of extension for a further 2 years, and barring any protests, are expected to be active by 1 July.

Website	Visit Website https://www.hawaiitourismauthority.org/
Rating	80/5 1 2 3 4 5 4/5 based on 1 vote. Show Individual Votes
Views	46 views. Averaging 46 views per day.
Related Articles	TTRA 2023 International Conference 13-15 June in St. Louis Pure Michigan campaign updated,linked with talent attraction Travel is back in 2023 - but it's different US air passenger arrivals recovered to 78% of 2019 level in December 2022 Visit California spring 2023 campaign will showcase Native American experiences Pure Michigan winter campaign returns to national TV after 2 years [VIDEO] NYC & Company launch Phase 2 of "It's Time for New York City" campaign

Quick Reply
Your Name:
Your Comment: You may use BB Codes in your message.	<p></p>
Spam Prevention: