ACRO Global Tourism Marketer

FREE Download: “The Definitive Guide to Choosing the Best Google Search Agency for Your Business”
FREE Guide: Grow Your Business with Google
My New FREE Guide explains in plain English how Google Ads and SEO work, why you need to work with a professional agency, and how to find the best Google Search agency. Don't fall for PPC and SEO scams. Find the best agency for your business, and start making more money!
Get your FREE Guide!

Hawaii awards 3 contracts for North America tourism marketing
By
25 May 2023

Share This Article

3rd vendor change since 2021

Hawaii awards $70M in destination marketing contracts

For the third time since 2021, the Hawaii Tourism Authority (HTA) has awarded North America tourism marketing contracts, this time to 3 vendors:

  • $38.35M to Hawaii VCB (HVCB) for attracting US visitors - something the VCB has been doing for a very long time
  • $27.14M to Council for Native Hawaiian Advancement (CHNA) for support of destination stewardship, including in-destination visitor education and community programs
  • $2.4M to VoX International for destination marketing in Canada

These latest contract awards nearly didn't happen because the Hawaii Legislature failed to fund HTA in 2023, but HTA was able to get the needed cash from a $200M discretionary fund.

The previous 2 contract awards were rescinded as a result of protests by unsuccessful bidders:

  • CNHA protested a contract awarded to HVCB in 2021, and that contract was rescinded.
  • A contract awarded to CNHA in the summer of 2022 was rescinded following protests by HVCB.

The new contracts all have 2.5-year terms, with possibility of extension for a further 2 years, and barring any protests, are expected to be active by 1 July.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

View David Boggs's profile on LinkedIn

Google Certifications - David H Boggs
Subscribe to my blog


Website
Visit Website
Rating
4/5 based on 1 vote.
Show Individual Votes
Views 48 views. Averaging 48 views per day.
Related Articles
External Article:
Post Reply


Quick Reply
Your Name:
Your Comment:


You may use BB Codes in your message.
Spam Prevention:

Previous Article | Next Article