New videos provide a "more localized experience."

As part of its new "You BeLONG" campaign, Discover Long Island in partnership with Paradise Advertising and EGC Group have produced a series of 6, 3-minute videos that star local business owners who span a wide spectrum of ethnicities and business types.

Discover Long Island currently has a contract to represent Suffolk County, and until the end of 2022 had a similar contract with Nassau County, from which they are now awaiting response to an RFP.

In the past, Discover Long Island has been funded by room-tax revenues of about $2M annually from Suffolk County, and $1M from Nassau County.

The new videos are running on YouTube, Meta, TikTok and Google with more than 6M impressions to date.

Additional videos are planned for later this year.