ACRO Global Tourism Marketer Articles: MI Gov. Whitmer proposes $5M cut to Pure Michigan funding

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MI Gov. Whitmer proposes $5M cut to Pure Michigan funding
By

David
22 April 2019 (Edited )

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Michigan Governor Gretchen Whitmer

Michigan Governor Gretchen Whitmer's FY 2020 budget includes $31M for Pure Michigan, down 14% from $36M in 2019.

Analysis of 2016 Pure Michigan numbers by tourism researchers Longwoods International found that each dollar spent on Pure Michigan advertising in 2016 produced $8.33 in incremental tax revenues. Understandably, legislators whose districts depend heavily on tourism for jobs and taxes oppose the cut.

The Legislature has until 1 October to act on the Governor's budget. Stay tuned.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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Website	Visit Website https://www.michigan.org/
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