ACRO Global Tourism Marketer Articles: NYC&Co announces refreshed $15M Famous Original NYC campaign to run in 17 countries through summer 2019

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NYC&Co announces refreshed $15M Famous Original NYC campaign to run in 17 countries through summer 2019
By

David
26 November 2018 (Edited )

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NYC&Co

Refreshed $15M "Famous Original New York City" is a 3-pronged global campaign featuring Secret NYC, Glamorous NYC and Classic NYC.

Tagline "Welcomes You. Always." reflects NYC&Co's wish to distance itself from the Trump Administration's travel ban and China tariffs.

Campaign will run in 17 countries through summer 2019, partnering with British Airways, Copa Airlines, Porter Airlines, TUI and TripAdvisor.

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

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Related Articles	NYC & Co and Tokyo to partner for reciprocal tourism NYC and Toronto entering 2-year tourism cooperation partnership NYC & Co leading tourism trade mission to India 11-15 September 2017 NYC & Co renews tourism partnership with Mexico City NYC & Co expects over 1M visitors from China in 2018 NYC & Co switching 2017 campaign plans to communicate that All Are Welcome

External Article: https://business.nycgo.com/press-and-media/press-releases/articles/post/nyc-company-unveils-refreshed-tourism-campaign-famous-original-new-york-city/

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