New look for San Francisco Travel Association - DMO for the City and County of San Francisco - includes a long list of new features:
- Positioning statement: "For those who embrace the bold and seek the unexpected, San Francisco’s optimistic spirit is a constant celebration of individuality and the belief that here, in the most beautiful city in the world, all things are possible.”
- Visitor persona: “Visitors to San Francisco are as diverse as San Francisco itself. Regardless of who they are or where they’re from, they share a universal love of free-spirited expression, curiosity, and adventure. They appreciate sophistication without pretension. They embrace the bold and welcome the new. And they engage in being part of change by supporting different views - even those that may vary from their own.”
- Brand description
- Logo
- Color palette
- Typeface
- Brand usage guidelines
San Francisco saw nearly 26M visitors in 2018, with a spend of more than $10M.
