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On 8 July Tourism Ireland began a 4-week TV campaign in the USA targeting Americans looking for fall and winter vacation ideas.
30-second ads will air on ABC, CBS, Fox and NBC in Chicago, Dallas, Denver, Hartford, Minneapolis, Philadelphia and Seattle.
Campaign will also include digital and social-media ads delivered via Hearst Media and Verizon Media properties as well as Facebook and Instagram promoting shoulder-season trips to Ireland in Chicago, NYC, Boston and Hartford.
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