Northeast and Southeast doing well so far in 2025, West Coast less so
As we enter 2025, post-COVID US inbound travel continues to grow overall, but some regions fare better than others.
In part because travel to Europe and the Caribbean has become significantly more expensive since the pandemic, inbound travel to the Northeast and Southeast US - e.g., NYC and Miami - is growing strongly in 2025 from source markets that include Canada, Europe and Latin America.
With the USD at 0.98 Euro today, the US is looking especially good to residents of the Eurozone.
And US inbound travel from India is growing strongly - potentially by double digits in 2025 - as household incomes in India have grown.
But recovery of demand for US travel from traditional Asian markets China and Japan continues to lag, to the detriment of San Francisco and other West Coast destinations. The yen recently dropped to a 34-year low against the USD. If that situation continues, Japanese tourists could in the long term abandon Hawaii and California for lower-priced Asia-Pacific destinations.
How will US inbound trend in 2025 - overall and by region? Stay tuned.