Oxford Economics has reported that although international travel in 2018 was up 6% overall vs. 2017, international visitation to the USA rose by only 2%.
Global economic slowdown, strong USD and the Trump administration's foreign policy are believed to be factors in America's loss of inbound travel share.
2018 travel to the USA from 4 countries actually decreased vs. 2017:
- Germany -7%
- Japan -4%
- South Korea -3%
- Argentina -2%
Visitation from China was flat, strongly contrasted to a 23% increase in 2017.
America's share of global long-haul travel peaked at 13.8% in 2015, now down to around 12%.
What will Brand USA be able to do to reverse this decline, and when?
Stay tuned.
