The regional DMO is planning to launch a $1M ad campaign across the Gulf-coast states, with 40 billboards in MS, LA, AL and FL; also partner with Delta and American on travel packages targeting cities that have direct flights into the region. And there are new videos on YouTube.
Timing of this rebrand and ad campaign is good, coming as it does when the MS Legislature is considering diverting more sales tax revenue to tourism promotion, potentially increasing annual funding from $4M to $11M.
How will competing Gulf-coast states respond? Watch this space.
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