Visit Orlando's first major marketing campaign since the onset of COVID-19 will feature TV ads targeting US southeastern states in spring and summer 2021.
The new campaign will showcase theme parks, attractions, resorts and outdoor experiences, while also offering 100+ special deals and providing information on pandemic safety information.
Newly minted Visit Orlando CEO Casandra Matej said:
“It’s critical that we connect with audiences that are currently making travel plans to ensure our share of the market and showcase the innovative safety measures implemented throughout Orlando.”
Pre-pandemic, tourism contributed $75.2B to the Orlando economy annually and supported 41% of the region's workforce.
