Visit Philadelphia - the official tourist board for Bucks, Chester, Delaware, Montgomery and Philadelphia Counties in Pennsylvania - is running a marketing campaign intended to increase awareness of, and support the recovery from the COVID-19 pandemic of, black- and brown-owned small businesses in Greater Philadelphia.
Channels and media used include:
- Print ads in the Philadelphia Tribune
- Radio ads on WXPN and National Public Radio
- VisitPhilly.com/buyblackandbrown web page
- Google Maps
- Organic and paid search
- Video series showcasing barbershops and hair salons
- Influencer marketing on social media
- Public relations stories distributed via broadcast, print and digital outlets
- #OurTurnToTourist campaign toolkit including messaging and creative
