Ireland tourism brand little known in Asia
By David
05 October 2017 (Edited )
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Jing Travel
By David
05 October 2017 (Edited )
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Jing Travel
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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60,000 Chinese tourists are expected to come to Ireland in 2017, but for many the visit to Ireland is incidental to a larger itinerary centered on London or other UK destinations. How Brexit will affect that is a big unknown.
And in any case, the Ireland brand needs major work in China and throughout Asia.