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Ireland tourism brand little known in Asia
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05 October 2017 (Edited )

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David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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David
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Posted 12 October 2017:

60,000 Chinese tourists are expected to come to Ireland in 2017, but for many the visit to Ireland is incidental to a larger itinerary centered on London or other UK destinations. How Brexit will affect that is a big unknown.

And in any case, the Ireland brand needs major work in China and throughout Asia.

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