London Manchester and Birmingham to cooperate on marketing to China India and GCC countries
By David
14 March 2018 (Edited )
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Travel Biz Monitor
By David
14 March 2018 (Edited )
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Travel Biz Monitor
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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The 3 UK cities have launched an "Experience England" initiative to promote tourism from 3 fast-growing overseas: markets: India, China and the Gulf Cooperation Council countries of the Middle East.
The initiative is financed by a 1.2M GBP VisitEngland grant awarded to City of London DMO London & Partners.
I'm sure every American DMO must envy its European counterparts for their comparatively easy access to major grants.