ACRO Global Tourism Marketer Articles: WOW to axe new Cork - Reykjavik route at end of summer 2017

WOW to axe new Cork - Reykjavik route at end of summer 2017
By

David
07 August 2017 (Edited )

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Irish Independent

David H. Boggs

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ACRO Global
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TourismMarketer

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External Article: http://www.independent.ie/life/travel/travel-news/wow-air-to-suspend-corkiceland-flights-due-to-low-demand-35985233.html

Comments on WOW to axe new Cork - Reykjavik route at end of summer 2017

•David
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•David

#1 - Quote - Permalink

Posted 09 August 2017:

WOW will end its 4/week Cork-Reykjavik service on 27 October 2017 after only 5 months, on account of low demand despite "extensive marketing" in Ireland, Iceland and the USA. Some flights have been cancelled.

Dublin-Reykjavik service will continue.

These new LCCs are operating in largely uncharted territory, and some missteps should be forgiven.

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