Author of disastrous 2016 Rhode Island tourism campaign receives national PR award
By
David
16 August 2017 (Edited )
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Go Local Providence
By
David
16 August 2017 (Edited )
Share This Article
Go Local Providence
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
Follow @davidhboggs
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Havas PR strategist Ravi Sunnak has been named to PR Week's 40 Under 40 award list for "turning around" the RI tourism campaign.
Because of the campaign launch fail, RI Gov. Gina Raimondo first cut Havas's budget by $120K, then awarded all but a small part of their 2016 contract to other agencies for 2017.
Per PR Week editor, info on which they based the ad came from Havas (haha).
I think we need some kind of award for tourism marketing and advertising based on quantifiable results certified by clients.
Anyone agree?