ACRO Global Tourism Marketer Articles: Failte Ireland to launch new midlands brand in March 2018

Failte Ireland to launch new midlands brand in March 2018
By

David
01 January 2018 (Edited )

Share This Article

Connacht Tribune

David H. Boggs

President/CEO
ACRO Global
Publisher
TourismMarketer

Follow @davidhboggs

Subscribe to my blog

Website	Visit Website http://www.failteireland.ie/
Rating	80/5 1 2 3 4 5 4/5 based on 1 vote. Show Individual Votes
Views	145 views. Averaging 145 views per day.
Related Articles	Failte Ireland investigating feasibility of Viking Coast branding Failte Ireland: Dublin and border counties likely to face further Brexit-related challenges Failte Ireland working with tour operators to steer visitors away from tourist-gouging Dublin Failte Ireland launches Ancient East food guide Failte Ireland launches Get Brexit Ready program to sustain tourism growth Failte Ireland threatens legal action against unregistered hotels

External Article: http://connachttribune.ie/east-galway-benefit-new-tourism-marketing-effort-200/

Comments on Failte Ireland to launch new midlands brand in March 2018

•David
Senior Member

Usergroup: Administrator
Joined: 30 January 2012
Location: New England USA Web: DavidHBoggs.com

Total Articles: 2774
Total Comments: 498

•David

#1 - Quote - Permalink

Posted 02 January 2018:

The region to be promoted under the new brand and logo - not yet made public - will run from east Galway to Westmeath, and Cavan to Killaloe.

Domestic tourists will be targeted initially, then international markets later after infrastructure improvements and business grants have been put into place.

The weak GBP has posed a serious threat to tourism in the Island of Ireland since the Brexit referendum vote of June 2016.

Post Reply

Previous Article | Next Article

Quick Reply
Your Name:
Your Comment: You may use BB Codes in your message.	<p></p>
Spam Prevention: