TripAdvisor launches Sponsored Placements for hotels
By David
05 January 2018 (Edited )
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TripAdvisor
By David
05 January 2018 (Edited )
Share This Article
TripAdvisor
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
Follow @davidhboggs
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From TripAdvisor:
"Drive high quality traffic to your property by putting your listing on top of TripAdvisor search results for travelers searching for a place to stay in your area."
Pricing is cost-per-click, calculated according to your property type, location and nearby competitors, billed monthly up to a max budget you set.
Note that any click that takes a user from your Sponsored Listing to any other page - photos, reviews, etc. - counts as a billable click - not just clicks to your website.
See the TripAdvisor page behind the External Article link for restrictions that apply, etc.
Might be a good deal if cost/click is reasonable and bookings are produced, otherwise maybe not.