Co. Laois launches rebranding and new marcom strategy to increase tourism
By David
08 February 2018 (Edited )
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Leinster Express
By David
08 February 2018 (Edited )
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Leinster Express
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer
ACRO Global
Publisher
TourismMarketer
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Laois Tourism Strategic Plan 2018-2023 calls for new branding, coordinated marketing of Laois as a key part of the Ireland's Ancient East experience.
Of Irish counties, Laois has the 3rd-lowest tourism spend.
I wish them the very best of luck with the branding exercise, and hope they'll study and learn from the experiences of Rhode Island and Western Mass.