“Gateway to the Future: How research, data & technology are changing the way strategic decisions are being made by destination & tourism organizations“
Agenda (Partial):
Monday12 June
Conference kicks off at 2 PM with Virtual PhD Student Colloquium.
8-10 PM Virtual Academic Session
Tuesday 13 June
8:45-10:30 AM Qualitative Research Methods
10:45-11:50 AM Embracing Differences & Fostering Unity Across Travel & Tourism
11:00-11:50 AM Is VFR the Silent Majority of Your Overnight Stays
1:15-2.05 PM Analytics for Advocacy
4:00-5:00 PM How Big Data & Market Research Work Together & Fuel Marketing & Strategy
Wednesday 14 June
8:30-9:15 AM Leveraging Smart Technology
9:45-11:15 AM Stronger Destinations
9:45-11:15 AM Tourists' Data
9:45-11:15 AM COVID-19 and Tourist Behavior
9:45-10:35 AM Tourism's Benefits to Residents
9:45-10:35 AM Data-Driven Marketing
10:45-11:30 AM Using Insights, Data and Technology to Drive Outcomes to Create a Smart Destination
10:45-11:30AM Evidence-based Decisionmaking in Marketing
1:30-3:00 PM Inclusive Tourism
1:30-3:00 PM Big Data Methods
1:30-3:00 PM Using Academic-Industry Partnerships to Drive Innovation in Research
2:10-3:00 PM Turning Insights into Strategy
3:30-4:15 PM Leveraging Research's Growing Relevance
Thursday 15 June
8:45-9:30AM What the Future of Travel 2023 Study Reveals About Multicultural and Diverse Travelers
10:00-10:50 AM Changes in tracking and geolocation
10:00-10:50 AM Conference/Convention/Group Travel
10:30 AM - 1200 PM Special Interest Tourism
10:30 AM - 1200 PM Tourist Experiences
10:30 AM - 1200 PM Data-Intensive Methods for Destination Management
11:00-11:50 AM Eat, Pray, Love Data
11:00-11:50 AM Solid AI Needs Solid Data
Speakers willl include:
Kathleen Andereck, Professor, Arizona State University
Kenton Barello, VP/Enterprise Sales, YouGov
Anna Blount, VP/Research, Longwoods International
Zeek Coleman, VP/Americas, Tourism Economics
Craig Davis, President/CEO, Visit Dallas
Jeffrey Eslinger, Senior Director/Market Insights, Hawaii VCB
Julie Christine Marchand, VP, Ipsos
Many more...
Venue is the Four Seasons Hotel where room block is full.
Overflow hotel is Hotel Lumiere at the Arch with $128.99 rooms still available, call 877-450-7711 and use Group Code STTRA23.
Conference passes:
Students: $450-$600 depending on TTRA membership (or not) and when you register
TTRA Members: $949-$1149
Non-members: $1399 to 31 May, then $1449
Register here: https://ttra.memberclicks.net/2023conference#!/
Conference is heavily academically oriented, nearly 100% in-person, with no mention of recordings, expensive, and requires travel to St. Louis. But if you're a serious researcher or C-level tourism exec, this is a great chance to meet and hear from a lot of smart people.
