TTRA Marketing Outlook Forum 2024
Per TTRA, attendees of MOF 2024 will:
- Discover the latest trends affecting tourism marketing
- Engage in dynamic discussions with industry leaders and peers
- Network with tourism industry pros
Agenda
Monday 29 January:
- 0815 DMO breakfast and roundtable
- 1130 Networking Lunch or Marketing Managers' Lunch
- 1315 Welcome
- 1335 Economic Updates by Adam Sacks, Tourism Economics
- 1430 Consumer Updates by Erin Francis-Cummings, Future Partners
- 1600 Delivering Hospitality & Service Excellence by Tony Lyle, Visit Galveston and Bob Pacanovsky, Black Tie Experience
- 1730 Welcome Reception or Emetging Leaders Monday Evening Social
Tuesday 30 January:
- 0800 YouGov networking breakfast
- 0830 Destination Rankings by Bernadette Maher, YouGov; Cathy Dembek, YouGov; Bruce McGregor, Nashville CVC
- 0915 Tourism Advertising in 2024 by Kelby Bosshardt, Datafy
- 1005 Panel: The Future of Data in Marketing Decision Making
- 1120 Digital Nomads by Davis Meyer, Greater Palm Springs; Tricia Bourdreaux, Expedia
- 1215 Networking lunch
- 1345 Meetings
- 1435 Diversity and Marketing
- 1600 The AI Odyssey
- 1730 Reception
Wednesday 31 January:
- 0800 Destination breakfast
- 0930 International Travel by David Huether, NTTO
- 1020 International Travel II by Chris Thompson, Brand USA
- 1110 Family Feud Wrapup by Bob Pacanovsky, Black Tie Experience
Ticket prices until 30 November:
- TTRA members $1199
- Non-members $1499
Conference rate room block is available for $224/night (parking extra) at the JW Marriott Houston by the Galleria.
Register here: https://ttra.memberclisks.net/mof224
This is a pricy conference with no virtual option. TTRA events tend to lean toward the academic, so as more of a hands-on practitioner I would want to know something about who else is attending, and how attendees liked previous versions, before handing over $1000+ and making travel arrangements for Houston.
