Greater Boston CVB rebrands as Meet Boston, launches "Boston Never Gets Old" campaign

The "About" page on BostonUSA.com now says, in part:

"The Meet Boston mission is to elevate Boston’s vibrant neighborhoods and diverse people, amplifying their stories and sharing them locally and across the globe. We deliver exciting and inclusive programs and services that drive our local economy by unifying an eclectic range of community stakeholders around the opportunities, experiences and energy that define our destination and enhance our industry.

"The tenets of the Meet Boston team are to be inclusive, newsworthy, historic, transportive and proud. Above all else, Meet Boston is an organization in motion, just like the dynamic destination we are charged with marketing to all audiences in all seasons."

The $7M "Boston Never Gets Old Campaign" developed by the local Allen & Gerritsen Agency centers on the inclusivity of the city's 23 neighborhoods whose residents who speak 76 different languages.

Meet Boston Board Chairman Dan Donahue of Saunders Hotel Group said:

“People have a sense of Boston as a racist city. We had to show different. We had to be different. Boston is the definition of what America is."

In a numerically small poll, 62% of readers of Boston Magazine said they like the new campaign tagline "not at all" vs. 26% who said they love it.