The Brattleboro Area Chamber and Downtown Brattleboro Alliance have issued an RFP for development of a marketing initiative supporting the growth of tourism.
The Town has appropriated $42K for joint promotion by the Chamber and the Alliance, which will use the funds to hire a contractor for 1 year to develop and execute a destination marketing plan that will attract visitors.
Required deliverables:
- 5-year marketing plan
- 1-year implementation plan with collateral and budget
- Identify target audience, create marketing concepts and messaging
- Metrics
- Monthly reports
- Year-end summary of progress and results
Chamber/Alliance reserve the right to waive some requirements, etc.
Oral presentations may be required (but bidders should submit "complete, comprehensive proposals").
"Cost is a significant factor...:
Proposals are due by 5 PM on 19 August 2019, contract award around 30 September.
For more information contact:
Kate O'Connor 802-254-4565 Kate@BrattleboroChamber.org
Stephanie Bonin 802-257-4886 Stephanie@Brattleboro.com
