In a cooperative effort, Prague airport, Czech Tourism, Prague Tourism and the Central Bohemia Tourism Hub have launched an ad campaign to run through 2019 in the NYC subway system with the slogan "No Spoilers. See It Live".
Czech destination marketers will be participating in travel shows and conferences, and there's also a new seeitlive website.
This is the region's first campaign promoting inbound tourism in a specific source market. An Asia campaign is set to follow later this year.
The video is from summer 2018 - just to give you a taste of Central Bohemia.
Get those American tourists!