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  1. ACRO Global Tourism Marketer Articles
  2. Destination Marketing
  3. Failte Ireland announces action plan for 2020
Failte Ireland announces action plan for 2020
By
09 December 2019

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Failte Ireland

Minister for Transport, Tourism and Sport, Shane Ross T.D. has announced Failte Ireland's 2020 work plans including:

  • A new €6M domestic and NI campaign
  • Capital investment of €12M in 25 new and upgraded attractions
  • Addition of a Sector Development Directorate to Failte Ireland
  • Make the tourism sector Brexit-ready
  • Spread tourist activity across all regions and seasons
  • €500M for promotion of tourism careers

David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
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ACRO Global
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