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Failte Ireland Call of the Wild campaign gets 13.8M views [VIDEO]
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26 January 2019 (Edited )

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Failte Ireland

The "Call of the Wild" campaign which ran October-December 2018 promoting the Wild Atlantic Way in Ireland and Northern Ireland was a joint initiative by Ireland DTTS, Tourism Ireland and Failte Ireland. Target markets included the USA, UK, Germany, France, Scandinavia, Australia, New Zealand and India.

The 6 campaign videos were viewed 13.8M times, and the promotion drew more than 4000 photo uploads from visitors.


David Boggs President/CEO ACRO Global|Publisher Tourism Marketer
David H. Boggs
President/CEO
ACRO Global
Publisher
TourismMarketer

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