In Tourism Ireland's first new global campaign since 2011, agency Publicis London wired up a married tourist couple with heart monitors linked to head-mounted cameras and edited the camera footage down to those images that had produced the most intense emotional responses.
The video below shows the making of the campaign videos, which you can also see at YouTube:
20-second ad: https://youtu.be/Cv2HCImmwnw
30-second ad: https://youtu.be/1dAkMZjxv9A
60-second ad (English): https://youtu.be/_l87IYrb9Us
60-second ad (German): https://youtu.be/2aT_QRym1GM
90-second ad: https://youtu.be/kVeUPnF4ZWM