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The new campaign refreshes the CVB's 1990s "Big on Little Rock" campaign and targets local and national markets including Dallas/Fort Worth, Houston, Memphis, Nashville, Shreveport, Kansas City and Chicago using paid media beginning 1 March.
2020 is the 50th anniversary of the Little Rock Advertising & Promotion Commission which oversees the CVB.
Little Rock and Pulaski County benefited from $1.8B in tourist spend and $108M in tax revenue in 2018.
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