Maine DECD is seeking tourism promotion services for a contract term to run from 1 July 2021 to 30 June 2023, with possibility of 2 renewals to 30 June 2026.
The current contractor is Milwaukee-based BVK.
Funding for this effort will come from the state's Tourism Marketing Promotion Fund which receives 5% of the revenues from the 7% Maine Meals and Lodging Tax. Based on that formula, the 2020 marketing budget was around $17M. The Maine Legislature recently enacted a bill that enables around $4.5M of previous-year Tourism Promotion funds to be carried over to the current year.
The Maine Office of Tourism will administer the new campaign, which will target selected US and Canadian regions.
