Minneopa State Park Mankato, MN

State DMO Explore Minnesota has announced that its Spring/Summer 2021 "Summer Safely" campaign will kick off on 19 April with a 30-second video spot "Just Add Water" that will run on broadcast and connected TV, digital and paid social media targeting WI, IA, ND, SD, IL, MN, WY and MT plus Omaha, Denver, Lincoln and Kansas City.

"Just Add Water" - which was created with input from focus groups conducted with Black and Latino travelers last summer - will run in rotation with the summer 2020 spot "It's But a Blur" until 30 June.

Three additional closely-targeted campaigns aimed at campers, family roadtrippers and foodies will also run this summer in MN, ND, SD, NE, KS, MO, IL, IA, WI, IN,OH, MY and WY.

And beginning in June an ice-cream promotion dubbed "The Minnesota Scoop" will encourage visitors to patronize independent ice-cream shops across the state, get a card punched and be entered for a sweepstakes for valuable prizes.

See this PDF flowchart for full details of Minnesota's Spring/Summer 2021 campaigns.