New Bedford Tourism rebrands, launches "Explore" campaign

The City of New Bedford MA has launched a new "Explore New Bedford" campaign featuring a new logo (above) by Medium Studio - intended to reflect the city's diversity, inclusivity and variety of tourism offerings.- and a nice video on Google Drive.

The new campaign features people from across Greater New Bedford showcasing a variety of things to see and do around the city.

See the video here: drive.google.com/file/d/1A...CVEwazZYkkNkTzPlq8Jqt/view

New website ExploreNewBedford.org by PSG Media is scheduled to go live tomorrow Friday 22 March 2024.

New Bedford Mayor Jon Mitchell said:

“This new campaign puts the City in a stronger position to capitalize on regional travel and show off the City’s progress in a more advantageous way.”

Be sure to watch the video. Any DMO can learn something from it.